Research Reflections - Consumerism

Welcome to Digestible Academia, a BlueSky Thinking podcast where we break down complex academic research into something more digestible.

 

This week, in the lead up to Christmas, we will be discussing consumerism. We’ll be talking about the shrinking size of Toblerone, why Klarna might be making you spend more, and when to leave an image with a review.

 

In this episode we are joined by special guests, Georgina Tierney, a Senior Account Executive at BlueSky Education and Raoul Kübler, Associate Professor of Marketing at ESSEC Business School. 

 

For more information, here are the articles we discussed in this episode:

https://bluesky-thinking.com/do-image-reviews-always-show-the-full-picture/

https://bluesky-thinking.com/why-klarna-might-be-making-you-spend-more/

https://bluesky-thinking.com/shrinkflation-skimpflation-and-corporate-scams/